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		<title>New Study Indicates One in Five Americans has Hearing Loss</title>
		<link>http://clearsounds.wordpress.com/2011/11/18/new-study-indicates-one-in-five-americans-has-hearing-loss/</link>
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		<pubDate>Fri, 18 Nov 2011 21:28:49 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Michele&#039;s Rants]]></category>
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		<description><![CDATA[(Reuters Health) &#8211; One out of every eight Americans has hearing loss in both ears, according to a new study &#8212; and as many as one in five are hard of hearing on at least one side. Researchers found that hearing problems were more common in men than in women and in whites than in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=247&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>(Reuters Health) &#8211; One out of every eight Americans has <a title="Hearing Loss Stats" href="http://www.clearsounds.com/static.asp?path=67" target="_blank">hearing loss </a>in both ears, according to a new study &#8212; and as many as one in five are hard of hearing on at least one side.</p>
<p>Researchers found that hearing problems were more common in men than in women and in whites than in blacks. As expected, they also increased with age.</p>
<p>The prevalence of hearing loss &#8220;was pretty shocking,&#8221; said Dr. Frank Lin, from the <a title="John Hopkins Research" href="http://webapps.jhu.edu/jhuniverse/research/health_medicine_research/" target="_blank">Johns Hopkins School of Medicine in Baltimore</a>, who worked on the study.</p>
<p>&#8220;There&#8217;s a common perception that hearing loss is a more inconsequential part of the aging process,&#8221; he added. But, &#8220;It&#8217;s not just inconsequential. Hearing loss actually does have a significant health impact on people&#8217;s lives.&#8221;</p>
<p>Lin&#8217;s own recent research has suggested that bad hearing may be tied to declines in thinking and memory as people age, for example (see Reuters Health story of February 14, 2011).</p>
<p>The new nationwide estimates are based on hearing exams that were given to about 7,500 people age 12 and up between 2001 and 2008.</p>
<p>Participants&#8217; hearing was tested at a range of different noise levels in a sound-proof booth. The definition of hearing loss was not being able to hear sounds softer than 25 decibels. (According to the National Institutes of Health, a whisper is about 20 decibels.)</p>
<p>&#8220;This is the level of hearing loss at which you&#8217;re going to begin noticing you have trouble communicating in situations with background noise,&#8221; Lin explained.</p>
<p>While less than one percent of people age 29 and younger had hearing loss in both ears, close to 80 percent of the oldest group, age 80 and above, had significant hearing problems.</p>
<p>The number of participants with hearing loss in at least one ear ranged from two percent of teenagers to 89 percent of the most elderly, according to findings published in the Archives of Internal Medicine.</p>
<p>In middle-aged and older adults, rates of hearing loss tended to be highest in white and Hispanic study participants and in men.</p>
<p>Based on the findings, the researchers calculated that 30 million Americans age 12 and older, or about one in eight, are hard of hearing in both ears.</p>
<p>&#8220;We&#8217;ve known that (hearing loss) is a big problem, and I think this highlights just how big a problem it is,&#8221; said Dr. Josef Shargorodsky, an ear, nose and throat doctor and researcher with Harvard Medical School in Boston who wasn&#8217;t involved in the new study.</p>
<p>&#8220;It&#8217;s a little bit startling just how many people have hearing loss in this country,&#8221; he told Reuters Health.</p>
<p>Researchers said that genetics, poor nutrition, exposure to loud noises and certain medications have all been tied to an increased risk of hearing loss. But the biggest cause, Lin and Shargorodsky agreed, is simply old-age.</p>
<p>&#8220;Very much like you develop white hair over time&#8230; you develop damage to your ears over time,&#8221; Lin told Reuters Health.</p>
<p>Many people with hearing problems might not even know it, he said, because it often comes on so slowly. And partly because of that, most hearing problems are untreated, even though there are treatments &#8212; such as hearing aids &#8212; that have very little risk of side effects, Lin added.</p>
<p>Still, the idea of screening everyone for hearing loss is controversial, Shargorodsky said, partly because almost all older adults would test positive &#8212; and then, &#8220;where do you go from there?&#8221; he said.</p>
<p>But Lin is not in doubt.</p>
<p>&#8220;Anybody who thinks they may have hearing loss&#8230; it&#8217;s definitely worth getting evaluated, and you should definitely consider treating it.&#8221;</p>
<p>SOURCE: <a href="http://bit.ly/tJ6PWU">bit.ly/tJ6PWU</a> Archives of Internal Medicine, online November 14, 2011.</p>
<p>&nbsp;</p>
<p>For more information on solutions for hearing loss, go to <a href="http://www.clearsounds.com/">www.clearsounds.com</a></p>
<p>&nbsp;</p>
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		<title>Curing Tinnitus: Underlying Cause Discovered</title>
		<link>http://clearsounds.wordpress.com/2011/11/14/curing-tinnitus-underlying-cause-discovered/</link>
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		<pubDate>Mon, 14 Nov 2011 15:27:03 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Product & Technology Updates]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[hearing loss]]></category>
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		<category><![CDATA[northwestern university]]></category>
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		<description><![CDATA[Curing Tinnitus: Underlying Cause Discovered Originall Published: Friday, April 22nd 2011 Tinnitus Caused By Too Little Inhibition Of Brain Auditory Circuits, Pitt-Led Study Says Pittsburgh, April 18, 2011 &#8211; Tinnitus, a relentless and often life-changing ringing in the ears known to disable soldiers exposed to blasts, unwary listeners of too-loud music and millions of others, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=231&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Curing Tinnitus: Underlying Cause Discovered</p>
<p>Originall Published: Friday, April 22nd 2011</p>
<p>Tinnitus Caused By Too Little Inhibition Of Brain Auditory Circuits, Pitt-Led Study Says</p>
<p>Pittsburgh, April 18, 2011 &#8211; Tinnitus, a relentless and often life-changing ringing in the ears known to disable soldiers exposed to blasts, unwary listeners of too-loud music and millions of others, is the result of under-inhibition of key neural pathways in the brain’s auditory center, according to scientists at the University of Pittsburgh School of Medicine in this week’s early online edition of the Proceedings of the National Academy of Sciences. The discovery, which used a new technique to image auditory circuits using slices of brain tissue in the lab, points the way to drug development and effective treatment for a condition that currently has no cure.</p>
<p>Prior research has shown that auditory circuits in the brain are more excitable in tinnitus sufferers, but until now it has not been clear whether that is due to hyperactivity of excitatory neural pathways, reduced activity of inhibitory ones, or a bit of both, explained senior investigator Thanos Tzounopoulos, Ph.D., assistant professor of otolaryngology and neurobiology, Pitt School of Medicine.</p>
<p>&#8220;This auditory imbalance leaves the patient hearing a constant ringing, buzzing or other irritating noise even when there is no actual sound,” he said. “Tinnitus drowns out music, television, co-workers, friends and family, and it profoundly changes how the patient perceives and interacts with the world.”</p>
<p>According to the American Tinnitus Association, tinnitus is the most common service-connected disability among veterans of the Iraq and Afghanistan conflicts. Of the 50 million who have experienced it, 16 million have symptoms severe enough to seek medical attention and 2 million tinnitus sufferers are unable to carry out day-to-day activities.</p>
<p>To identify what goes wrong in the brain’s auditory circuits, Dr. Tzounopoulos’ team created tinnitus in a mouse model. While the rodent was sedated, one ear was exposed to 45 minutes of 116 decibel (dB)-sound, equivalent to an ambulance siren. Intense noise exposure is thought to lead to damage in the cochlea, an inner ear structure critical to the neural transmission of sound waves, and clinically undetectable hearing loss.</p>
<p>Several weeks later, the scientists confirmed the exposed mice had tinnitus by conducting startle experiments in which a continuous, 70dB tone was played for a period, then stopped briefly and then resumed before being interrupted with a much louder pulse.</p>
<p>Mice with normal hearing could perceive the gap and, because they were aware something had changed, were less startled than mice with tinnitus, whose ear ringing masked the moment of silence in between the background tones.</p>
<p>The scientists then sought to determine what had gone wrong in the balance of excitation and inhibition of the auditory circuits in the affected mice. They established that an imaging technique called flavoprotein autofluorescence (FA) could be used to reveal tinnitus-related hyperactivity in slices of the brain. Experiments were performed in the dorsal cochlear nucleus (DCN), a specialized auditory brain center that is crucial in the triggering of tinnitus. FA imaging showed that the tinnitus group had, as expected, a greater response than the control group to electrical stimulation. Most importantly, despite local stimulation, DCN responses spread farther in the affected mice.</p>
<p>Dr. Tzounopoulos’ new experimental approach has resolved why tinnitus-affected auditory centers show increased responsiveness. After administering a variety of agents that block specific excitatory and inhibitory receptors and seeing how the brain center responded, his team determined that blocking an inhibitory pathway that produces GABA, an inhibitory neurotransmitter, enhanced the response in the region surrounding the DCN in the control brain slices more so than it did in the tinnitus slices.</p>
<p>“That means the DCN circuits are already ‘disinhibited,’ or blocked, in tinnitus,” Dr. Tzounopoulos explained. “We couldn’t block inhibition anymore to elevate the evoked response, like we could in the normal brain. And, when we blocked another inhibitory circuit mediated by the neurotransmitter glycine, or when we blocked excitatory pathways, there was no difference in the responses between the groups.”</p>
<p>This means that agents that increase GABA-mediated inhibition might be effective treatments for tinnitus, he added. Dr. Tzounopoulos’ team is now trying to identify such drugs.</p>
<p>Co-authors of the paper include Jason W. Middleton, Ph.D., and Courtney Pedersen, of the University of Pittsburgh; Taro Kiritani and Gordon M.G. Shepherd, M.D., Ph.D., of Northwestern University; and Jeremy Turner, Ph.D., of Southern Illinois University.</p>
<p>The research was funded by the National Institutes of Health, the U.S. Department of Defense, the American Tinnitus Association, and the Albert and Ellen Grass Faculty Award.</p>
<p>Source: University of Pittsburgh School of Health Sciences</p>
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		<title>ClearSounds Offers Neckloop Trade-in Program- Save $100</title>
		<link>http://clearsounds.wordpress.com/2011/06/23/clearsounds-offers-neckloop-trade-in-program-save-100-2/</link>
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		<pubDate>Thu, 23 Jun 2011 14:30:35 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
		
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		<description><![CDATA[Back by popular demand, ClearSounds is offer $100 off our new Quattro Bluetooth Neckloop/Streamer when you trade-in your old neckloop. Any brand, working or not- call our Customer Solutions Team at 800-965-9043 for details. Just say &#8220;I want to trade-in my neckloop and save $100!&#8221; For more information on our awesome Quattro Amplified Bluetooth Neckloop/Streamer, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=237&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Back by popular demand, ClearSounds is offer $100 off our new Quattro Bluetooth Neckloop/Streamer when you trade-in your old neckloop. Any brand, working or not- call our Customer Solutions Team at 800-965-9043 for details. Just say &#8220;I want to trade-in my neckloop and save $100!&#8221;</p>
<p>For more information on our awesome Quattro Amplified Bluetooth Neckloop/Streamer, check it out at www.clearsounds.com</p>
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<p>&nbsp;</p>
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		<title>ClearSounds Speaking at CES Silvers Summit/AgeTek Workshop</title>
		<link>http://clearsounds.wordpress.com/2010/12/02/clearsounds-speaking-at-ces-silvers-summitagetek-workshop/</link>
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		<pubDate>Thu, 02 Dec 2010 16:19:43 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Product & Technology Updates]]></category>
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		<description><![CDATA[I am thrilled to be participating in and moderating panel discussions at the upcoming Silvers Summit &#38; AgeTek Workshops at CES. You are Invited to register for an exciting pre-CES Workshop: The Silvers Tsunami is Coming: Is Your Company Ready? Wednesday Afternoon &#8212; January 5, 2011, Mirage Hotel &#8211; Las Vegas AgeTek member companies: $99, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=197&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://clearsounds.files.wordpress.com/2010/12/agetek_logo_200w.jpg"><img class="aligncenter size-full wp-image-198" title="agetek_logo_200w" src="http://clearsounds.files.wordpress.com/2010/12/agetek_logo_200w.jpg?w=200&#038;h=37" alt="" width="200" height="37" /></a></p>
<p><a href="http://www.silverssummit.com/index.php?option=com_content&amp;view=article&amp;id=184&amp;Itemid=70">I am thrilled to be participating in and moderating panel discussions at the upcoming Silvers Summit &amp; AgeTek Workshops at CES. </a></p>
<p>You are Invited to register for an exciting pre-CES Workshop:</p>
<p>The Silvers Tsunami is Coming: Is Your Company Ready?</p>
<p>Wednesday Afternoon &#8212; January 5, 2011, <a class="zem_slink" title="The Mirage" rel="geolocation" href="http://maps.google.com/maps?ll=36.1211111111,-115.175277778&amp;spn=0.01,0.01&amp;q=36.1211111111,-115.175277778 (The%20Mirage)&amp;t=h">Mirage Hotel</a> &#8211; <a class="zem_slink" title="Las Vegas, Nevada" rel="geolocation" href="http://maps.google.com/maps?ll=36.175,-115.136388889&amp;spn=0.1,0.1&amp;q=36.175,-115.136388889 (Las%20Vegas%2C%20Nevada)&amp;t=h">Las Vegas</a><br />
AgeTek member companies: $99, non-members $149 (per attendee)</p>
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Registration:<br />
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<p>If you plan to target one of the largest and fastest-growing markets; specifically the Boomer Consumer and their elder parents, you will have to get ready and get the inside information. Learn from companies and thought-leaders how to develop a plan for success.</p>
<p>Boomers and their parents continue to be the most powerful consumers in the marketplace, despite an increasingly challenging economy. In the United States alone, there are more than 108 million people over age 45 – a group with more than $2.5 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. Your company cannot afford to miss this market opportunity.</p>
<p>1:00PM Branding Your Products to the Boomer/Senior Consumer – Create the Plan</p>
<p>Learn how to create a brand and message that resonates for the boomer/senior market. What is the most powerful media vehicle to reach this audience? Plus, how do you create advertising on a shoestring budget that creates response? We want you to walk away from this session with a plan you can implement when you get back to the office.</p>
<p>2:00PM Channel Roulette: View from Inside the Retail, Catalog or VAR Channels</p>
<p>Learn from the channel-side when a new vendor shows up to pitch their wares, what is the magic formula that will get them to want you on the shelf or in the catalog or offer your services. The panelist will discuss what motivates them to chose a brand or product, how they test new product concepts, what defines successful sell-through and how does pricing play a role.</p>
<p>3:00PM You Know Social Media Is Hot … But How Do You Make It Pay off?</p>
<p>If you plan a social media marketing strategy it is essential that it includes mechanisms to assess business value. It might be a value placed on increased product awareness, or solid sales leads or cost savings in reduction of print advertizing cost. ROI is easier to obtain if there is a goal set for the social media campaign. Regardless of how value is determined, social media needs to be validated as a profitable marketing channel. Learn from companies that have leveraged social media to their benefit.</p>
<p>4:00PM Creating Partnerships and Strategic Alliances</p>
<p>The marketplace is rich with potential partners for strategic alliances. Potential partners can be competitors, more often they are other businesses that provide complementary goods and services. Sometimes powerful partnerships can be created between companies that have seemingly little in common. Hear from companies that looked both inside and outside this market for alliance partners. Learn what to look for in a potential alliance and how to make this happen.</p>
<p>5:30 &#8211; 8:30PM – First AgeTek Industry Alliance Annual Meeting and Networking Event</p>
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<p>About the AgeTek (Aging Technology) Alliance:<br />
Please click here to visit the AgeTek website and learn about the organization.</p>
<p>Additional Information:<br />
If you have questions about the workshop and AgeTek event, please contact Susan Ayers Walker at summitinfo@silverssummit.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 650-854-1146 (Pacific).</p>
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		<title>Amplified Phones: More Than Making Speech Louder</title>
		<link>http://clearsounds.wordpress.com/2010/11/24/amplified-phones-more-than-making-speech-louder/</link>
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		<pubDate>Wed, 24 Nov 2010 21:48:21 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Michele&#039;s Rants]]></category>
		<category><![CDATA[Product & Technology Updates]]></category>
		<category><![CDATA[Alexander Graham Bell]]></category>
		<category><![CDATA[amplification]]></category>
		<category><![CDATA[amplified phones]]></category>
		<category><![CDATA[audiogram]]></category>
		<category><![CDATA[audiology]]></category>
		<category><![CDATA[ClearSounds]]></category>
		<category><![CDATA[harvard]]></category>
		<category><![CDATA[Harvard University]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[hearing]]></category>
		<category><![CDATA[hearing aids]]></category>
		<category><![CDATA[Hearing impairment]]></category>
		<category><![CDATA[hearing loss]]></category>
		<category><![CDATA[Michele Ahlman]]></category>
		<category><![CDATA[National Institutes of Health]]></category>
		<category><![CDATA[sabine]]></category>
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		<description><![CDATA[The Sound of Speech: How it’s Generated and Transmitted in a Phone
Speech sounds are generated by the movement of the vocal chords and the turbulence created when air passes between the tongue and the pallet, lips, or teeth. When the vocal cords vibrate, they generate a set of low frequency tones. ......
In a telephone, the microphone in the mouthpiece of the handset transforms voice into electricity. When the air vibrations of your mouth reach the diaphragm in the microphone, it vibrates. This vibration is much like the feeling you get in your hands when you are holding a can of soda or a bottle of water and a jet passes over or loud music is playing. ..<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=163&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Thomas Thunder, AuD, INCE</p>
<p>As a young professor of physics, Wallace Sabine made his mark at Harvard University by studying the poor acoustics of two newly built lecture halls. His studies came at the urgent request of Harvard’s president who fielded numerous complaints about the inability to hear and understand the lectures given in these halls. Professor Sabine had such a stellar career in studying acoustics, that he became known as the father of acoustics in the <a class="zem_slink" title="United States" rel="geolocation" href="http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&amp;spn=10.0,10.0&amp;q=38.8833333333,-77.0166666667 (United%20States)&amp;t=h">United States</a>.</p>
<p>In 1895, Professor Sabine outlined the components necessary to achieve good hearing (Sabin, 1964). Essentially, he stated that:</p>
<p>1)	the speech must be sufficiently loud,<br />
2)	the simultaneous components of speech (i.e., the vowel sounds vs. the consonant sounds) must maintain their relative properties,<br />
3)	the successive sounds of rapidly moving articulation should be clear and distinct from each other, and<br />
4)	the speech sound must be distinct from extraneous noise.</p>
<p>These elements of good hearing are as true today as they were when Sabine first enumerated them over 115 years ago. The difference is that today, we can measure and quantify these elements.</p>
<div class="zemanta-img zemanta-action-dragged" style="display:block;margin:1em;">
<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Alexander_Graham_Bell.jpg"><img title="Alexander Graham Bell, inventor of the telepho..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/1/10/Alexander_Graham_Bell.jpg/300px-Alexander_Graham_Bell.jpg" alt="Alexander Graham Bell, inventor of the telepho..." width="300" height="390" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>It was only 19 years earlier that <a class="zem_slink" title="Alexander Graham Bell" rel="musicbrainz" href="http://musicbrainz.org/artist/9dd93d09-24b4-41f1-a48b-ef48b07499c3.html">Alexander Graham Bell</a> uttered the first intelligible sentence over what he called the “acoustic telegraph:” “Mr. Watson, come here, I want to see you.”  In 1915, Bell made the first transcontinental call from New York to San Francisco. It was then that the telephone became a serious contender to the telegraph as a means of long distance person-to-person communication.</p>
<p>Alexander Graham Bell emigrated from Scotland as a teacher of the deaf. He later became a professor of Vocal Physiology and Elocution at Boston University and worked on ways to translate the human voice into vibrations. Although his work culminated in the telephone, the primary aim for his new invention was to help his hearing impaired mother. It turned out that his phone was better suited for long distance communication between normal hearing users than for helping those with hearing impairment. Back then, phones lacked amplification &#8211; so they unfortunately offered little help for those with a hearing loss. Today phones can be designed with amplification and can incorporate other types of technology to assist those with significant hearing loss.</p>
<p>In the early 1900’s, owning a phone was a luxury. Today it is a necessity. So for those with a hearing loss who find it difficult to hear over the phone, their life becomes even more isolated. Good communication over the phone reconnects loved ones, friends, and associates and serves to overcome the isolation that so often accompanies hearing loss. The popular ATT&amp;T advertising slogan to “reach out and touch someone” was meaningless to those with a hearing loss who could not hear and understand using a phone.</p>
<p>Hearing Loss in the US<br />
Hearing loss in the United States has been on the increase. A number of reasons have been implicated. These include:</p>
<p>1) Aging. Because of better health and medical care, life expectancy has increase dramatically in the last 100 years. As a result, we are living longer. Unfortunately, aging is associated with hearing loss and the prevalence for those over 65 years of age is 3 in 10; for those over 75, it is nearly 5 in 10 (Bess and Humes, 2008).</p>
<p>2) Ototoxic medications. The number of drugs is growing annually. Research and development has resulted in many new medications on the market to treat a variety of ailments. But every drug has its side effects; and the side effect of a number of medications includes hearing loss. Witness, for example, the recent link of Viagra and the long-term use of aspirin with hearing loss.</p>
<p>3) Decreased mortality rates from birth defects and accidents. The advancements in medical science in sustaining the life of infants born with life-threatening conditions have been dramatic. Children that would have died decades ago are saved today; but sometimes, hearing loss is a condition that remains. And soldiers that would have died on the battlefield in Vietnam are now saved with prompt and advanced medical treatment in Iraq; but again, hearing loss can be a lingering issue.</p>
<p>4) Noise exposure.<br />
Our world seems to be getting noisier and noisier. With the advent of modern, mechanical equipment, there are greater chances of over exposure from noise. Despite the presence of OSHA, occupational hearing loss remains a serious problem. And recreational hearing loss from firearms, ski jets, snowmobiles, personal sound systems, etc, is on the rise. According to the <a class="zem_slink" title="National Institutes of Health" rel="geolocation" href="http://maps.google.com/maps?ll=39.000443,-77.102394&amp;spn=1.0,1.0&amp;q=39.000443,-77.102394 (National%20Institutes%20of%20Health)&amp;t=h">National Institutes of Health</a>, approximately 1/3 of all hearing loss can be attributed to noise exposure (NIH, 1990).</p>
<p>With the prevalence of hearing loss on the rise, the need for good amplifier phones will become more and more important.</p>
<p>The Sound of Speech: How it’s Generated and Transmitted in a Phone<br />
Speech sounds are generated by the movement of the vocal chords and the turbulence created when air passes between the tongue and the pallet, lips, or teeth. When the vocal cords vibrate, they generate a set of low frequency tones. These tones are modified by the resonance formed by the throat, mouth, and nose. For example, while holding your vocal box and keeping the same pitch, vocalize the /ee/, /ah/, and /oo/ sounds. Notice how your vocal box vibrates. This is from the vibration of your vocal cords. Notice also how different they sound. This is because of the changing shape of your throat and mouth, which in turn, changes the resonance of this cavity and, hence, the spectral shape of the vocalized sound.</p>
<p>In contrast to the vowel sounds, consonant sounds are generated with air passing through the lips, teeth, and tongue, and pallet. There is no vocal cord vibration. For example, hold your vocal box and say the /f/, /s/, and /th/ sounds. Note there are no vibrations coming from your vocal box and there is no pitch-like quality to the sound. Instead, the sound is softer and has a noise-like character, such as a hissing sound. Yet each sound is a bit different because of the subtle way air leaves the mouth.</p>
<p>In a telephone, the microphone in the mouthpiece of the handset transforms voice into electricity. When the air vibrations of your mouth reach the diaphragm in the microphone, it vibrates. This vibration is much like the feeling you get in your hands when you are holding a can of soda or a bottle of water and a jet passes over or loud music is playing. Because the diagram in the phone is metallic, its vibration changes the surrounding electrical field, which in turn, creates fluctuations in electrical current that mimic the sound wave. Because these electrical currents are so tiny, a small amplifier is needed to boost their volume in order for the current to pass into the phone for processing. Once processed by the phone, these electrical fluctuations pass into the telephone wire, through your house wiring, and onto relay and switching devices installed and maintained by your local phone company.</p>
<p>The phone company has a series of boosters that ensure the signal volume is maintained. In addition, its switching equipment ensures that the signal is feed to the proper phone. As the signal enters the listener’s phone, the electrical currents are transformed back into air vibrations by the speaker. This component is in the receiver of the handset, the part you hold up to your ear. When the electrical currents enter the speaker, they go into a coil that creates a magnetic field. The changing magnetic field causes a diaphragm in the speaker to move in exact synchrony with the voice at the transmitting end. The vibrating diaphragm generates sound waves which is the voice of the caller. (For a good video clip on how this works, visit http://communication.howstuffworks.com/telephone.htm)</p>
<p>Sound is characterized by its level and frequency. The level (or loudness) of a sound is given in decibels (dB) – which is 1/10th of a bell (in honor of Alexander Graham Bell). 0 dB represents the softest sounds that normal hearing individuals can hear. 60 dB is the level of conversational speech. 100 dB is the level of a loud rock group playing in a hall. 120 dB is the level considered uncomfortably loud. Hence, the range of hearing is 0 to 120 dB.</p>
<p>Frequency is the number of times every second that a vibration occurs. This is called hertz (Hz). A tuning fork is an example of a source that generates a single frequency or tone. A fork with the number “256 Hz” on it means that its tines vibrate back and forth 256 times per second, which is middle C on the piano. Because the range of hearing is 20 to 20,000 Hz, a tone of 256 Hz is considered a low frequency sound.</p>
<p>Voice is a complex, broadband source. In other words, voices generate multiple tones in a complex frequency pattern and air noise that fluctuates in a complicated temporal pattern. Voice sounds in normal conversation range from about 200 to 6000 Hz. Because of their design, telephones are unable to pass the full speech range. Instead, most phones only pass frequencies between about 300 and 3300 Hz. But this is not a big limitation because in sentence conversation, speech understanding for normal hearing individuals over the phone is better than 95%.</p>
<p>The tones of speech as generated by the vocal cords occur below 1000 Hz. Accordingly, vowels sounds are considered low frequency sounds. In contrast, the fricative noise of speech as generated by the movement of air through our mouths, occur above 1000 Hz. Accordingly, consonant sounds are considered high frequency sounds.</p>
<p>How we Hear<br />
Human hearing involves the transformation of sound that propagates through the air to a series of electrical impulses that transmit to the brain. This transformation is a result of three anatomical components: the outer, middle, and inner ear. The outer ear consists of the pinna and the ear canal. Together, these organs protect the delicate parts of the middle ear and boost the level of speech in the 3000 to 4000 Hz range. This is important because certain consonant sounds, such as the /s/ and /f/ sounds, peak at these frequencies. This boost helps us hear these weaker sounds.</p>
<p>The middle ear is a cavity surrounded by bone and filled with air. It consists of the eardrum and the three smallest bones in the body called the hammer, anvil, and stirrup. The job of the middle ear is to boost and carry the sound from the air-filled ear canal to the fluid-filled cochlea. Sound does not penetrate fluid very well. For example, in a pool with children yelling and laughing, when your head sinks below the water, you barely hear them. In hearing, the middle ear serves as an effective bridge to help transfer the sound from air to fluid. The process works best when the air pressure on both sides of the eardrum is equal. Because the air pressure in the middle ear keeps dropping, one swallow will open the Eustachian tube – the long tube that connects our mouth with the middle ear – to allow air to rush back into the middle ear and restore the pressure balance.</p>
<p>The inner ear consists of the cochlea and the auditory nerve. The cochlea is an organ the size of a pea and is shaped like a snail. Inside are three fluid-filled ducts that run the full length of the cochlea. When sound is introduced into the cochlea from the vibrating stirrup bone, it sends the wave through these long ducts. Each part of the duct is tuned to different frequencies such that the high frequencies peak near the entrance and the low frequencies peak near the end of the tube.</p>
<p>The middle duct is lined with thousands of cells that have hair-like filaments that project into the fluid. They are arranged much like the keys on a piano. When high frequency sound peaks near the entrance, only those hair cells in that area are stimulated. When a low frequency sound peaks near the end of the tube, only those hair cells are stimulated. In each case, the stimulated hair-cells generate neural impulses that transmit along the auditory nerve. These impulses are carried to the brain where they are perceived as sound.</p>
<p>Hearing Loss and Amplified Phones<br />
Much of what we know about speech production and hearing comes from the early research of the Bell Telephone system. This early research identified the normal range of hearing as extending from 20 Hz to 20,000 Hz and from 0 dB to 120 dB. Speech sounds falls inside this range, say from 300 Hz to 6000 Hz and from 20 to 50 dB. When an audiologist conducts a pure-tone test, only the frequencies just outside this range are tested, i.e., from 250 Hz to 8000 Hz.</p>
<p>A graph that shows hearing sensitivity is called an audiogram. It is a plot with Xs for the left ear and Os for the right ear that indicate how loud a sound must be at each frequency for the patient to just hear it (called a threshold). The 0 dB line is the normal threshold line. As our hearing gets worse, the Xs and Os drop below this line and speech sounds get weaker. Hearing loss is defined as thresholds that fall more than 20 dB below the 0 dB line.</p>
<p>There are complications of hearing impairment other than just a loss of sensitivity. First, there can be a poor frequency balance. In most hearing losses, the high frequency thresholds (i.e., the tones above 1000 Hz) are significantly poorer than the low frequencies. With this pattern, consonant sounds are much weaker than vowel sounds. Consequently, speech sounds are muffled.</p>
<p>Another complication is recruitment. Recruitment is defined as an abnormal growth of loudness. This means that once a sound is loud enough to be heard, its loudness grows rapidly with further increases in level. There are audiological tests that measure or indicate if this is a problem. The presence of recruitment indicates that many outer hair cells in the cochlea are damaged.</p>
<p>If a lot of inner hair cells in the cochlea are damaged, then speech sounds undergo an aural distortion. In many cases, this distortion exists no matter how much amplification a person is provided to overcome a loss of sensitivity. Audiologists normally conduct speech recognition tests and speech in noise tests to determine the degree of cochlear or neural distortion that a patient experiences.</p>
<p>Applying Sabine’s Findings for Telephones<br />
Sabine never had a telephone and his subjects did not involve the hearing impaired. So his research could not have included hearing over the phone by the hearing impaired. Nevertheless, his findings on what it takes to hear and understand speech are as relevant to communicating over the phone as they are in a lecture room. Let’s take each “rule” individually.</p>
<p>1)	The sound must be sufficiently loud. If speech from the phone is not loud enough, there is no hope of understanding. Hence, amplification is needed to overcome a loss of sensitivity. The decibel is used to represent the amount of amplification (or gain) of a signal. To a scientist, a gain of 3-dB is a doubling of the energy of the sound. But to a human, a 3-dB increase is just noticeable. A 6-dB increase would be four times the energy, but only a significant change in loudness for a human. Whereas a 10-dB increase is a 10-fold increase in energy, it is only a doubling in loudness. Going further, a 20-dB gain is a 100-fold increase in energy, but a quadrupling of loudness. A 30-dB increase would be a 1000-fold increase in energy, but a corresponding increase in loudness of eight times.</p>
<p>As discussed above, recruitment is a complication of most hearing losses. So using too much amplification can make speech sound uncomfortably loud. As a result, amplification must be limited or controlled in some manner in order for most hearing impaired people to hear comfortably over the phone.</p>
<p>2)	The simultaneous components of speech must maintain their relative properties. If a person has a greater loss in the high frequencies, then the consonant sounds (e.g., /s/, /th/, and /f/) won’t be as audible as the vowel sounds (e.g., /i/, /e/, and /o/) and speech will sound muffled. To meet Sabine’s rule, the phone must have an equalization circuit that gives a greater boost to the high frequency sounds. How much of a boost depends on the degree of hearing loss. Some amplified phones have a “tone” control that is adjustable. This equalization process improves the clarity of the speech.</p>
<p>3)	The successive sounds in rapidly moving articulation should be clear and distinct from each other. While this requirement of Sabine really applied to the reverberation in a listening room, in a more general sense, it has to do with the clarity of each syllable. In electronics, there is no reverberation; but amplification can produce distortion of the syllables. This means that extra sounds are generated that are not part of the original signal and this make the speech fuzzy and distorted. To achieve high intelligibility, the quality of a phone must be such that it generates a clean signal with low distortion.</p>
<p>4)	Speech sounds must be distinct from extraneous noise. Speech can be hard to understand when the background noise is high. So a quiet room is necessary for good phone conversation. But this concept is true of the “noise” from the phone as well. This noise can come from the background noise around the caller or the line-level noise within the telephone circuits. In psychoacoustics, we use the “signal to noise (S/N) ratio” as a way to measure the level of speech relative to the level of the noise – any noise. For normal hearing people, normal intelligibility can be achieved with a S/N ratio better than 15 dB. But for hearing impaired individuals with cochlear or neural distortion, a greater S/N ratio is needed. In telephones, when the signal is amplified, so too is the line noise. So the S/N ratio remains the same. To improve the S/N ratio, a noise reduction circuit is required to suppress the line noise and enhance the S/N ratio.</p>
<p>In summary, here are the important performance parameters for amplified phones:</p>
<p>1)	Amplification (gain) – to make the caller’s speech louder.<br />
2)	Compression (loudness limiting) – to ensure a comfortable experience talking over the phone.<br />
3)	Low distortion (clarity) – to ensure the clarity of the amplification.<br />
4)	High frequency enhancement (tone) – to enhance the high frequencies for better spectral balance and intelligibility.<br />
5)	Noise reduction (noise suppression) &#8211; to enhance the signal to noise ratio</p>
<p>Realistic Expectations<br />
Every hearing impaired person will benefit from the five enhancement features listed above. But because of complications in some hearing losses, reduced cognitive function, or loss of neural function, even the best of signals can still be hard to understand and follow. In addition, the quality of the caller’s voice can vary dramatically. A young grandchild may be shy and speak softly, a woman’s voice may be high-pitched, or a friend’s voice may be distorted from a vocal pathology or years of smoking.  So when a phone does not seem to be working well, it may very well be a receptive problem with the listener’s hearing or an expressive problem with the caller and not the phone.</p>
<p>One way to ensure the quality of the voice is to listen to a standardized voice; one that is produced and recorded professionally. This is important to ensure the voice is consistent in quality and the material is uniform in usage. While the telephone industry uses a set of standardized sentences for its own testing, audiology clinics commonly use the Quick SIN (Speech in Noise) test for testing patient’s understanding of speech, especially in noise.<br />
The Quick SIN uses short sentences with five target words in each sentence. Six sentences makes up a complete test. Normally, the background noise placed in the recording increases with each sentence to assess how well a patient performs with background noise. However, for the subjective test of telephone quality, these sentences can be delivered without the background noise. When listening to the sentences, the user can make adjustments in volume (amplification), frequency compensation (tone), and other features as instructed by the manufacturer to arrive at the optimum setting.<br />
Comparing your performance using two sets of sentences gives you an indication of repeatability. Then comparing your performance with that of a normal hearing family member gives you an indication of your overall performance. The same type of test could be used to compare different phones.<br />
Telephones were not part of Wallace Sabine’s world or his research. However, the rules he gave for good speech understanding more than 100 years ago are essentially true today as they were back then. Amplified phone development will continue to improve. This will be more important as a great number of people will encounter hearing loss. An examination by an audiologist will help to demystify your hearing loss and give that audiologist important information for making recommendations. Just as understanding a person’s hearing loss helps an audiologist prescribe the settings of a hearing aid, the same information will be useful in establishing the proper settings of the enhancement features on an amplified telephone.</p>
<p>References<br />
Bess, F. H. and Humes, L. E (2008). Audiology: The Fundamentals.  New York, Lippincott Williams &amp; Wilkins.<br />
National Institutes of Health (1990). Noise and Hearing Loss. NIH Consensus Development Conference Consensus Statement 1990, Jan 22-24: 8 (1)<br />
Sabine, W. C. (1964). Collected Papers on Acoustics. New York, Dover.</p>
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		<title>Moments of Inspiration</title>
		<link>http://clearsounds.wordpress.com/2010/10/17/moments-of-inspiration/</link>
		<comments>http://clearsounds.wordpress.com/2010/10/17/moments-of-inspiration/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 22:12:47 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Moments of Motivation & Inspiration]]></category>
		<category><![CDATA[family]]></category>
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		<category><![CDATA[love]]></category>
		<category><![CDATA[motivation]]></category>

		<guid isPermaLink="false">http://clearsounds.wordpress.com/?p=188</guid>
		<description><![CDATA[&#8220;You need the ability to fail. You can not innovate unless you are willing to accept some mistakes.&#8221; &#8211; Charles Knight &#8220;We play the hands of cards life gives us. And the worst hands can give us the best players.&#8221; &#8211; Doc Searls<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=188&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&#8220;You need the ability to fail. You can not innovate unless you are willing to accept some mistakes.&#8221; &#8211; Charles Knight</p>
<p>&#8220;We play the hands of cards life gives us. And the worst hands can give us the best players.&#8221; &#8211; Doc Searls</p>
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		<title>Life is Loud!</title>
		<link>http://clearsounds.wordpress.com/2010/09/13/life-is-loud/</link>
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		<pubDate>Mon, 13 Sep 2010 14:44:40 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Michele&#039;s Rants]]></category>
		<category><![CDATA[Product & Technology Updates]]></category>
		<category><![CDATA[amplification]]></category>
		<category><![CDATA[better hearing institute]]></category>
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		<category><![CDATA[decibels]]></category>
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		<category><![CDATA[Noise pollution]]></category>
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		<guid isPermaLink="false">http://clearsounds.wordpress.com/?p=170</guid>
		<description><![CDATA[Your ears have most likely been assaulted by at least three excessively loud noises before lunchtime. Let's face it, even if you live in a rural area, life is loud! Our ears are exposed to noises that exceed dangerous levels on a frequent basis. In fact, according to the American Speech-Language-Hearing Association (ASHA), an estimated 30 million Americans are exposed to dangerous noise levels on a regular basis, an increase of 10 million from just a few years....<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=170&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>BUZZZZZZZZZ, WRRRRRRR, WHAAAAAH&#8230;..</em><br />
What did you wake up to this morning? An alarm clock buzz, maybe a radio or TV? Then how did your day go? A crying child, more loud TV, traffic noise, MP3 player blasting in your ears, road construction, a loud restaurant, a lawn mower, police or fire sirens, honking horns? </p>
<p>Your ears most likely were assaulted by at least three of these noises before lunchtime. Let&#8217;s face it, even if you live in a rural area, life is loud! Our ears are exposed to noises that exceed dangerous levels on a frequent basis. In fact, according to the <a href="http://www.asha.org">American Speech-Language-Hearing Association (ASHA),</a> an estimated 30 million Americans are exposed to dangerous noise levels on a regular basis, an increase of 10 million from just a few years ago. And, of course, many millions more are impacted by noise pollution worldwide. Based on these facts, it is reasonable to conclude &#8220;noise pollution&#8221; is a growing global problem. It is not without reason that noise pollution is often referred to as the &#8220;modern unseen plague&#8221; according to HealthyHearing.com. It disturbs us to varying degrees of discomfort practically everywhere we go, day and night. And, besides leading to hearing loss, it impacts our physical and mental health in more ways than one.</p>
<p>And &#8220;problem&#8221; is the right word to describe the effects of noise pollution, of prolonged exposure to sounds exceeding 80 decibels (dB), which, the <a href="http://www.who.int/en/">World Health Organization </a>says, can cause a number of health conditions. Among them:</p>
<p>• Hearing loss<br />
• Tinnitus, also referred to as ringing in the ears<br />
• Sleep disturbances<br />
• Cardiovascular problems<br />
• Pain and fatigue<br />
• Poor work and school performance<br />
• Speech problems<br />
• Hormonal responses (stress hormones), and their consequences on human metabolism and immune system problems. </p>
<p><strong>Causes of Noise Pollution</strong></p>
<div id="attachment_172" class="wp-caption alignleft" style="width: 160px"><a href="http://clearsounds.files.wordpress.com/2010/09/traffic.jpg"><img src="http://clearsounds.files.wordpress.com/2010/09/traffic.jpg?w=150&#038;h=99" alt="" title="traffic" width="150" height="99" class="size-full wp-image-172" /></a><p class="wp-caption-text">Traffic produces 100 - 120 dB of noise</p></div>
<p>Here&#8217;s another alarming statistic: According to the <a href="http://www.census.gov/">U.S. Census Bureau</a>, Americans cite noise as the biggest problem affecting their neighborhoods – even more than crime. Some 138 million people (nearly half of the entire population) are regularly exposed to noise levels labeled as excessive by the <a href="http://www.epa.gov">Environmental Protection Agency</a>.</p>
<p>How does all this noise affect people? Irritability is the primary result of exposure to noise, followed by difficulty to concentrate, sleeping disorders and headaches.</p>
<p>So, what can you do to reduce noise pollution and protect your hearing?</p>
<p><strong>Reducing Noise Exposure &amp; Pollution</strong></p>
<p>Noise is recognized as a controllable pollutant that can yield to abatement technology. In the United States the Noise Control Act of 1972 empowered the Environmental Protection Agency to determine the limits of noise required to protect public health and welfare; to set noise emission standards for major sources of noise in the environment, including transportation equipment and facilities, construction equipment, and electrical machinery; and to recommend regulations for controlling aircraft noise and sonic booms. Also in the 1970s, the Occupational Safety and Health Administration began to try to reduce workplace noise. Funding for these efforts and similar local efforts was severely cut in the early 1980s, and enforcement became negligible.</p>
<p>Some cities have enacted stricter noise pollution laws and regulations, which certainly helps, however, there are steps you can take to protect your hearing and health in general against harmful noise pollution. <a href="http://www.betterhearing.org">Better Hearing Institute </a>advises these common-sense guidelines:</p>
<li>Know which noises can cause damage (those above 80 decibels), including jet engines, lawn mowers, motorcycles, chainsaws, powerboats, and personal stereos. If you have to raise your voice to shout over the noise to be heard by someone within an arm&#8217;s length away, the noise is probably in this range. Check out this <a href="http://www.clearsounds.com/Documents/Ctrl_Hyperlink/SOUND_CHART_uid9132010917331.pdf">&#8220;Loudness Chart&#8221; </a>to get an idea of the noise level of various environmental sounds.</li>
<li>Since loud music is a well-known source of toxic noise, keep the volume of your iPod or other personal audio equipment at a comfortably low volume and take frequent breaks from listening. Check out the <a href="http://www.clearsounds.com/productDetail.asp_Q_catID_E_96_A_subCatID_E_131_A_productID_E_104_A_SmartSound_headset_E_SmartSound_headset">ClearSounds SmartSounds Headset </a>with Reverse Sound Technology to help protect your hearing while listening to your iPod or MP3 player. </li>
<li>When involved in loud work or recreational activities, wear hearing protective devices (HPDs) such as earplugs or earmuffs. HPDs are required by law to be labeled with a Noise Reduction Rating (NRR) that is based on performance obtained under ideal laboratory conditions, so keep this in mind when shopping around.If you think you might have hearing loss, get tested and treated as soon as possible. </li>
<p>To learn more about hearing, noise and solutions for hearing loss, visit www.clearsounds.com or www.hitec.com.</p>
<ul>
Sources</ul>
<p>www.healthyhearing.com<br />
www.answers.com</p>
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		<title>Never An Unimportant Day</title>
		<link>http://clearsounds.wordpress.com/2010/07/08/never-an-unimportant-day/</link>
		<comments>http://clearsounds.wordpress.com/2010/07/08/never-an-unimportant-day/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 22:15:50 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Moments of Motivation & Inspiration]]></category>
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		<guid isPermaLink="false">http://clearsounds.wordpress.com/?p=154</guid>
		<description><![CDATA[Michele&#8217;s Moment of Motivation&#8230; &#8220;Your days are your life in miniature. As you live your hours, so you create your years. As you live your days, so you craft your life. What you do today is actually creating your future. The words you speak, the thoughts you think, the food you eat, and the actions [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=154&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p> <em><strong>Michele&#8217;s Moment of Motivation&#8230;</strong></em></p>
<p>&#8220;Your days are your life in miniature. As you live your hours, so you create your years. As you live your days, so you craft your life. What you do today is actually creating your future. The words you speak, the thoughts you think, the food you eat, and the actions you take are defining your destiny &#8211; shaping who you are becoming and what your life will stand for. Small choices lead to giant consequences over time. There&#8217;s no such thing as an unimportant day.&#8221;</p>
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		<title>Good Senses- Adapting to Hearing Loss.</title>
		<link>http://clearsounds.wordpress.com/2010/07/05/good-senses-adapting-to-hearing-loss/</link>
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		<pubDate>Mon, 05 Jul 2010 23:54:57 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
				<category><![CDATA[Michele&#039;s Rants]]></category>
		<category><![CDATA[amplification]]></category>
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		<guid isPermaLink="false">http://clearsounds.wordpress.com/?p=126</guid>
		<description><![CDATA[Changing Our Paradigm So, let&#8217;s talk about hearing loss. More specifically, how we adapt, what solutions we choose and why. Based on what I&#8217;ve observed over the years, I suggest much of the challenge in adapting to hearing loss, is rooted more in psychology than in technology. About Hearing Loss How many people are there [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=126&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Changing Our Paradigm</em><strong></p>
<p>So, let&#8217;s talk about hearing loss. More specifically, how we adapt, what solutions we choose and why. Based on what I&#8217;ve observed over the years, I suggest much of the challenge in adapting to hearing loss, is rooted more in psychology than in technology.  </p>
<p><strong><a href="http://www.clearsounds.com/static.asp?path=67">About Hearing Loss</a></strong><br />
How many people are there in the United States with hearing loss? The truth is, no one really knows. According to Gaulladet University,</p>
<blockquote><p> &#8220;There are some demographic statistics available, but they are either outdated or unreliable because some people may not wish to identify themselves as having a hearing loss, or the question forms may not ask directly if a person has a hearing loss. The estimated demographic figure has ranged from 22 million deaf and hard of hearing to as high as 36 million deaf and hard of hearing.&#8221;  </p></blockquote>
<p>Something I have observed over the years having grown up in the &#8220;hearing&#8221; industry, is the hesitance if not down-right refusal of many people to accept, acknowledge or recognize their hearing loss.  I do a fair amount of traveling and generally enjoy striking up conversation with pretty much anyone around me. I have met some very interesting charactors (subject for another blog post). In these conversations with strangers, it&#8217;s inevitable you talk about what you do, what business you are in, where you are going, etc, etc. When I tell people what I do, manufacture amplified products for people with hearing loss, the response I almost always get (no exagerration here- I&#8217;m talking like 99%) is &#8220;I have a (fill in with one or more of the following: mom, dad, sister, cousin, aunt, friend, etc.) with hearing loss.&#8221; </p>
<p><em>Seriously, think about it &#8211; everyone knows someone with hearing loss. </em></p>
<p>When you think about hearing loss and solutions how many of you think <em>hearing aid </em>as the very first thing that pops into your mind? I&#8217;m going to guess here &#8211; probably a good 70-80% of people asked think &#8220;hearing aid&#8221; as <em>the</em> solution for hearing loss. </p>
<p>It would seem logical then that at least a good 70% of people with noticeable hearing loss would choose to be fitted with a hearing aid in order to solve the problem- right?  Well, the numbers recently published by MarketTrak tell us differently. According to the 2008 <a href="http://www.betterhearing.org/pdfs/MarkeTrak7_Kochkin_July05.pdf">MarketTrak survey</a>, less than 25% of people with measured, moderate to severe hearing loss actual take steps to be fitted with a hearing aid.  Only 10% of people with measured mild hearing loss adopt a hearing aid as a solution. </p>
<p>The paradigm appears to be- I have a hearing loss, the solution is a hearing aid.</p>
<p>Hmmmm. Now in the past 10 years, the technology that has been developed and implemented in hearing aids is remarkable. Significant strides have been made in not only reducing the size of the aids, but improving the comfort, the quality of sound, the directionality, bandwidth, etc.  Not to mention the improvement in education and professionalism within the industry.  Typically, when an industry makes substantial improvements in the technology, comfort, fit and quality of a product, the penetration of use and acceptance increases…right? </p>
<p>Then why do you think, given these improvements, the penetration rate of hearing aids has not increased in parallel?  What does this indicate? I would suggest. This issue goes far beyond the technology itself. It is at the center of who we are and how we see ourselves- our self perception. I am sure most of you are familiar with Maslow’s Hierarchy of Human Needs. Following physiological needs and safety needs, Maslow defines what could be in my opinion the most impactful human need – Love, Affection and Belongingness. <a href="http://www.clearsounds.com"><img alt="" src="http://www.ahaparenting.com/img/iStock%20family%20identity_New.jpg" title="Family &amp; Belonging" class="alignleft" width="370" height="246" /></a></p>
<p><em><strong>Redefine the customer journey</strong></em></p>
<p>Our ability to connect and be a part of a group – to belong is important to us as human beings. We connect to others based on our ability to communicate and understand. In our 30 years of experience working with people with hearing loss, the fundamental reason people take on average 7 years to make a decision to be fitted with a hearing aid and often deny having hearing loss until it becomes too painful to ignore – is because NO ONE wants to admit – “I don’t understand you.”  And for many people, this is where psychology trumps technology.  </p>
<p>So how does this tie together and what does it have to do with the solutions ClearSounds has developed for people with hearing loss? I want to make a connection with the technology solutions we develop and why it matters to the user. We’ve identified our need to belong and our fear of admitting we do not understand the world around us. The solutions ClearSounds has developed takes the best technology has to offer and bundles it into a package that addresses the psychological needs of the user.  We remove the barriers of fear and embrace the human need by creating simple, attractive, cost effective products that help to “fill in the gaps” for people with hearing loss by amplifying and clarifying sounds (similar to an equalizer) in form factors that are familiar and , well pretty cool. We introduce the technologies people with hearing loss need in order to hear clearly into products such as telephones, Infrared TV listening systems, portable amplifiers and office headset systems, wireless accessories, mobile phones. These are plug and play products that offer amplification and clarity where and when the user needs it in an easy-to-use, non-intrusive, self-managed way.</p>
<p>Our new <a href="http://www.clearsounds.com">Clean, Green and Smart line</a> includes our Fully Digital Freedom Phone and Freedom Cordless Phone.  The <a href="http://www.clearsounds.com/productDetail.asp_Q_catID_E_95_A_subCatID_E_112_A_productID_E_97_A_ClearSounds_CSC1000_UltraClear_Full_Digital_Talk_E_ClearSounds_CSC1000_UltraClear_Full_Digital_Talk">CSC1000 Amplified Freedom Phone</a> and <a href="http://www.clearsounds.com/productDetail.asp_Q_catID_E_95_A_subCatID_E_111_A_productID_E_100_A_DECT_60_amplified_phone_big_button_phone_E_DECT_60_amplified_phone_big_button_phone">A600 Amplified Cordless FreedomTalk Phone</a> have a “cool” factor while providing robust amplification and tone control or clarity. These phones suppress “background” noises in the environment and allow the user to choose how much amplification they need when they need it.  The amplified speakerphone and amplified digital answering machine provide solutions to common, yet frustration challenges people with hearing loss face. <div id="attachment_142" class="wp-caption alignright" style="width: 156px"><a href="http://clearsounds.files.wordpress.com/2010/07/9_25_2009_11_17_14-jpg.jpeg"><img src="http://clearsounds.files.wordpress.com/2010/07/9_25_2009_11_17_14-jpg.jpeg?w=146&#038;h=225" alt="A600 FreedomTalk Amplified DECT Big Button Cordless Phone" title="9_25_2009_11_17_14.JPG" width="146" height="225" class="size-full wp-image-142" /></a><p class="wp-caption-text">A600 Amplified FreedomTalk Cordless Phone</p></div></p>
<p>Our soon to be released ClearMobile cellular phone is the first an ONLY cellular phone to offer true amplification and tone control for people with hearing loss on a mobile device.  <strong>Why does it matter:</strong>  Conversations are our connection to the people around us, the people that are important to us. In a world community, where connecting to our family, friends and human support systems no longer means just walking down the street, but often means, reaching out across the country, having a reliable, effective means to communicate is not just “nice”, it can mean life or death to some people.  Even for people who do wear hearing aids, often the phone presents an additional challenge. These products work with or without the hearing aid, ensuring connections are made.<br />
Our <a href="http://www.clearsounds.com/product.asp_Q_catID_E_98_A_subCatID_E_120_A_necklooplisteningsystems_E_necklooplisteningsystems">Professional Office Neckloop Systems (PONS)</a> is an outstanding tool to enhance employment opportunities for people with hearing loss. <strong>Why does it matter:</strong>  In today’s world, job security and productivity are key. <a href="http://www.clearsounds.com/productDetail.asp_Q_catID_E_98_A_subCatID_E_120_A_productID_E_103">The PONS system</a> offers a tool that allows a person with hearing loss to effectively perform their duties on the telephone without barriers. Enhanced productivity and certainty you will connect and understand conversations clearly in the workplace certainly improves performance.<div id="attachment_148" class="wp-caption alignleft" style="width: 235px"><a href="http://clearsounds.files.wordpress.com/2010/07/2_19_2010_15_56_381.jpg"><img src="http://clearsounds.files.wordpress.com/2010/07/2_19_2010_15_56_381.jpg?w=225&#038;h=168" alt="Bluetooth PONS System" title="2_19_2010_15_56_38" width="225" height="168" class="size-full wp-image-148" /></a><p class="wp-caption-text">Bluetooth PONS System</p></div> </p>
<p>Our <a href="http://www.clearsounds.com/productDetail.asp_Q_catID_E_98_A_subCatID_E_117_A_productID_E_99_A_ClearTV_TV_Listening_System_E_ClearTV_TV_Listening_System">ClearTV Infrared TV Listening System</a> addresses a challenge so many household face- TV volume wars.  Let’s face it- Americans love their TV. It is often the mechanism that brings families together in the same room. In today’s troubled economy, many families are opting for home entertainment rather than going out. If the family can not gather together because the volume is blasting to accommodate one family members hearing loss- not only is the opportunity to come together lost, but additional frustration and resentment can develop. The <a href="http://www.clearsounds.com/productDetail.asp_Q_catID_E_98_A_subCatID_E_117_A_productID_E_99_A_ClearTV_TV_Listening_System_E_ClearTV_TV_Listening_System">ClearTV system</a> allows a person with hearing loss to listen to the TV at the volume they need without running everyone else out of the room. <strong>Why does it matter: </strong>  Coming together as a family is more important than ever.  Being able to share time together with the people we care about without additional stress provides helps us to deal with the stressors outside of the home more effectively.  Happy, healthy relationships are tough enough to maintain without issues like the volume of the TV to create stress. </p>
<blockquote><p>Great story:  My assistant Michelle recently took her 85 yr old grandma to church as she does not drive anymore. Her grandma cooked her dinner and they spent some time visiting.  Her grandma does have fairly profound hearing loss.  She lives alone so when she sits down to watch TV she often blasts the volume.<br />
This particular evening she asked Michelle she sit and watch TV with her.  After 30 min of the Lawrence Welch show at the sound level found only at Metallica concerts, Michelle had to bail. Not after telling her grandma she would be back….with a ClearTV system. </p>
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		<title>Ask the Expert</title>
		<link>http://clearsounds.wordpress.com/2010/05/17/ask-the-expert/</link>
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		<pubDate>Mon, 17 May 2010 19:49:44 +0000</pubDate>
		<dc:creator>ClearSounds Communications</dc:creator>
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		<description><![CDATA[Ask Your Questions Today&#8230;Get Free Expert Insight. Brad Dodson is the Hearing Review expert on Assistive Listening Devices. Born and raised in South Africa, Brad came to the United States from Australia. He directed sales and marketing for a health services company focused in Long Term Care and joined ClearSounds in 2008. Brad brings a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=clearsounds.wordpress.com&amp;blog=11459674&amp;post=91&amp;subd=clearsounds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a title="http://www.allied360email.com/t.do?id=4940931:13813768" href="http://www.allied360email.com/t.do?id=4940931:13813768"><img title="http://www.allied360email.com/t.do?id=4940931:13813768" src="http://www.ahcpublications.com/files/ExpertInsight/EI_Logos_2009/HR_ExpertInsight09.jpg" border="0" alt="Expert Insight" width="330" height="101" /></a></p>
<p><strong>Ask Your Questions Today&#8230;Get Free Expert Insight.</strong></p>
<p><strong>Brad Dodson</strong> is the <em>Hearing Review</em> expert on <strong>Assistive Listening Devices.</strong></p>
<p>Born and raised in South Africa, Brad came to the United States from Australia. He directed sales and marketing for a health services company focused in Long Term Care and joined ClearSounds in 2008. Brad brings a wealth of experience in developing new and existing markets. He is responsible for managing distribution along with the sales and marketing teams that make up ClearSounds&#8217; Hearing Health Care, Advocacy and Commercial Groups. Brad also leads the product and strategy training team to deliver an extensive range of assistive device and Bluetooth technology training sessions to Hearing Professionals and front office staff across the country.<br />
<strong>Now he can answer your questions online.</strong></p>
<p><a href="http://www.allied360email.com/t.do?id=4940932:13813768"><strong>Click Here to Ask Your Question Now</strong></a></p>
<p>Hearing Review<em> acknowledges ClearSounds Communications Inc, for its generous sponsorship of the assistive listening devices expert.</em></p>
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